Dr. Blair G. Jarvis, Ph.D.
- SPN Mentor
Blair Jarvis is principal data science consultant to BlackLine, with a doctorate in experimental social psychology. His primary specializations are in research design, methods, machine learning, and advanced statistical analyses. Dr. Jarvis also has expertise in the psychology of attitude assessment and persuasion, and in the creation of software and hardware for conducting psychological and opinion-based research. Additional areas of expertise include advanced data collection methods, complex data mining and analysis, consumer psychology, cognitive psychology, business administration, and finance.
In 1998, Dr. Jarvis founded Empirisoft Corporation and developed software and hardware for psychological research used in more than 3,000 labs in 80+ countries around the world. He has professional and consulting experience in the areas of data science, questionnaire design and construction, public/political opinion research, market/data analysis, product testing and evaluation, and the assessment of persuasive appeals and strategies.
Dr. Jarvis has published research in leading journals and presented at major conferences in the field. His research on the dynamics of attitude change won the best dissertation award by the Society for Experimental Social Psychology, and he served as an honored postdoctoral fellow at the Annenberg Public Policy Center at the University of Pennsylvania, managing research program on real world public health challenges.
Primary Interests:
- Attitudes and Beliefs
- Emotion, Mood, Affect
- Persuasion, Social Influence
- Research Methods, Assessment
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Journal Articles:
- Cacioppo, J. T., Petty, R. E., Feinstein, J., & Jarvis, W. B. G. (1996). Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. Psychological Bulletin, 119, 197-253.
- Fishbein, M., & Jarvis, W. B. G. (2000). Failure to find a behavioral surrogate for STD incidence--what does it really mean? Journal of Sexually Transmitted Diseases, 452-455.
- Jarvis, W. B. G., & Petty, R. E. (1996). The need to evaluate. Journal of Personality and Social Psychology, 70, 172-194.
- Mallotte, K., Fishbein, M., Jarvis, W. B. G., & The Project Respect Study Group (2000). Stage-of-change vs. an integrated psychosocial theory as a basis for developing effective behavior change interventions. AIDS Care, 12, 357-364.
- Petty, R. E., Gleicher, F. H., & Jarvis, B. (1993). Persuasion theory and AIDS prevention. In J. B. Pryor & G. Reeder (Eds.), The social psychology of HIV infection (pp. 155-182). Hillsdale, NJ: Erlbaum.
- Petty, R. E., & Jarvis, B. G. (1996) An individual differences perspective on assessing cognitive processes. In N. Schwarz & S. Sudman (Eds.), Answering questions: Methodology for determining cognitive and communicative processes in survey research (pp. 221-257). San Francisco: Jossey-Bass.
- Petty, R. E., Jarvis, W. B. G., & Evans, L. M. (1996). Recurrent thought: Implications for attitudes and persuasion. In R. S. Wyer (Ed.), Advances in social cognition (Vol. 9, pp. 145-164). Mahwah, NJ: Lawrence Erlbaum Associates.
- Petty, R. E., Tormala, Z. L., Briñol, P., & Jarvis, W. B. G. (2001). Meta-cognitive factors in persuasion. In S. E. Heckler, & S. Shapiro (Eds.), Proceedings of the Society for Consumer Psychology Winter Conference (pp. 170-173). Tempe: Society for Consumer Psychology.
- Wegener, D. T., Petty, R. E., Bedell, B. T., & Jarvis, W. B. (2001). Implications of attitude change theories for numerical anchoring: Anchor plausibility and the limits of anchoring effectiveness. Journal of Experimental Social Psychology, 37, 62-69.
- Wheeler, S. C., Jarvis, W. B., & Petty, R. E. (2001). Think unto others...The self-destructive impact of negative stereotypes. Journal of Experimental Social Psychology, 37, 173-180.
Other Publications:
- Jarvis, W. B. G. (1998). Do attitudes really change? Doctoral Thesis, Ohio State University.
- Jarvis, W. B. G. (1996). The need to evaluate. Masters Thesis, Ohio State University.
Dr. Blair G. Jarvis, Ph.D.
BlackLine
21300 Victory Boulevard, 12th Floor
Woodland Hills, California 91367
United States of America
- Phone: 646-326-4426