Blair Jarvis

Institution Empirisoft Corporation Current Position Software Mogul Highest Degree Ph.D. in Experimental Psychology from Ohio State University, 1998 Research Interests Attitudes Emotion Persuasion/Social Influence Research Methods/Assessment Laboratory Home Page Group for Attitudes and Persuasion (GAP)   Blair Jarvis Empirisoft Corporation 347 West 39th Street, 13th Floor New York, New York 10018 U.S.A. Home Page Phone: (212) 203-4886 Social Psychologist with primary specialization in attitudes, persuasion, research design and research software development. Additional academic training in the areas of attitude measurement, influence and compliance, consumer psychology, cognitive psychology and advanced statistical analysis. Professional and consulting experience in the areas of public opinion, market analysis, product testing and evaluation, and in assessing the effectiveness of persuasive appeals and strategies. See also: www.ijarvis.com/vita.htm www.empirisoft.com/about.aspx www.empirisoft.com/about2.aspx Journal Articles: Cacioppo, J. T. , Petty, R. E., Feinstein, J., & Jarvis, W. B. G. (1996). Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. Psychological Bulletin, 119, 197-253. Fishbein, M. & Jarvis, W. B. G (2000). Failure to find a behavioral surrogate for STD incidence--what does it really mean? Journal of Sexually Transmitted Diseases, 452-455. Jarvis, W. B. G., & Petty, R. E. (1996). The need to evaluate. Journal of Personality and Social Psychology, 70, 172-194. Mallotte, K., Fishbein, M., Jarvis, W. B. G. & The Project Respect Study Group (2000). Stage-of-change vs. an integrated psychosocial theory as a basis for developing effective behavior change interventions. AIDS Care, 12, 357-364. Petty, R. E., Gleicher, F. H., & Jarvis, B. (1993). Persuasion theory and AIDS prevention. In J. B. Pryor & G. Reeder (Eds.), The social psychology of HIV infection (pp. 155-182). Hillsdale, NJ: Erlbaum. Petty, R. E., & Jarvis, B. G. (1996) An individual differences perspective on assessing cognitive processes. In N. Schwarz & S. Sudman (Eds.), Answering questions: Methodology for determining cognitive and communicative processes in survey research (pp. 221-257). San Francisco: Jossey-Bass. Petty, R. E., Jarvis, W. B. G., & Evans, L. M. (1996). Recurrent thought: Implications for attitudes and persuasion. In R. S. Wyer (Ed.), Advances in social cognition (Vol. 9, pp. 145-164). Mahwah, NJ: Lawrence Erlbaum Associates. Petty, R. E., Tormala, Z. L., Briñol, P., & Jarvis, W. B. G. (2001). Meta-cognitive factors in persuasion. In S. E. Heckler, & S. Shapiro (Eds.), Proceedings of the Society for Consumer Psychology Winter Conference (pp. 170-173). Tempe: Society for Consumer Psychology. Wegener, D. T., Petty, R. E., Bedell, B. T., & Jarvis, W. B. (2001). Implications of attitude change theories for numerical anchoring: Anchor plausibility and the limits of anchoring effectiveness. Journal of Experimental Social Psychology, 37, 62-69. Wheeler, S. C., Jarvis, W. B., & Petty, R. E. (2001). Think unto others...The self-destructive impact of negative stereotypes. Journal of Experimental Social Psychology, 37, 173-180. Other Publications: Jarvis, W. B. G. (1998). Do attitudes really change? Doctoral Thesis, Ohio State University. Jarvis, W. B. G. (1996). The need to evaluate. Masters Thesis, Ohio State University.

Page last edited by profile holder: December 27, 2007  Visits since June 9, 2001: 7424