I am a social psychologist with primary specialization in attitudes, persuasion, research design and research software development. In addition, I have academic training in the areas of attitude measurement, influence and compliance, consumer psychology, cognitive psychology and advanced statistical analysis. My professional and consulting experience is mainly in the areas of public opinion, market analysis, product testing and evaluation, and in assessing the effectiveness of persuasive appeals and strategies. For additional information, please see:
- Petty, R. E., Jarvis, W. B. G., & Evans, L. M. (1996). Recurrent thought: Implications for attitudes and persuasion. In R. S. Wyer (Ed.), Advances in social cognition (Vol. 9, pp. 145-164). Mahwah, NJ: Lawrence Erlbaum Associates.
- Petty, R. E., & Jarvis, B. G. (1996) An individual differences perspective on assessing cognitive processes. In N. Schwarz & S. Sudman (Eds.), Answering questions: Methodology for determining cognitive and communicative processes in survey research (pp. 221-257). San Francisco: Jossey-Bass.
- Petty, R. E., Tormala, Z. L., Briñol, P., & Jarvis, W. B. G. (2001). Meta-cognitive factors in persuasion. In S. E. Heckler, & S. Shapiro (Eds.), Proceedings of the Society for Consumer Psychology Winter Conference (pp. 170-173). Tempe: Society for Consumer Psychology.
- Petty, R. E., Gleicher, F. H., & Jarvis, B. (1993). Persuasion theory and AIDS prevention. In J. B. Pryor & G. Reeder (Eds.), The social psychology of HIV infection (pp. 155-182). Hillsdale, NJ: Erlbaum.
- Wheeler, S. C., Jarvis, W. B., & Petty, R. E. (2001). Think unto others...The self-destructive impact of negative stereotypes. Journal of Experimental Social Psychology, 37, 173-180.
- Wegener, D. T., Petty, R. E., Bedell, B. T., & Jarvis, W. B. (2001). Implications of attitude change theories for numerical anchoring: Anchor plausibility and the limits of anchoring effectiveness. Journal of Experimental Social Psychology, 37, 62-69.
- Mallotte, K., Fishbein, M., Jarvis, W. B. G., & The Project Respect Study Group (2000). Stage-of-change vs. an integrated psychosocial theory as a basis for developing effective behavior change interventions. AIDS Care, 12, 357-364.
- Fishbein, M., & Jarvis, W. B. G. (2000). Failure to find a behavioral surrogate for STD incidence--what does it really mean? Journal of Sexually Transmitted Diseases, 452-455.
- Jarvis, W. B. G., & Petty, R. E. (1996). The need to evaluate. Journal of Personality and Social Psychology, 70, 172-194.
- Cacioppo, J. T., Petty, R. E., Feinstein, J., & Jarvis, W. B. G. (1996). Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. Psychological Bulletin, 119, 197-253.
- Jarvis, W. B. G. (1998). Do attitudes really change? Doctoral Thesis, Ohio State University.
- Jarvis, W. B. G. (1996). The need to evaluate. Masters Thesis, Ohio State University.
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